|An edition||One month (4 issues)|
* OTS: Opportunity To See = number of exposure opportunities.
(Equivalent to the number of possible impressions)
* Number of times the same person has had the opportunity to be exposed to the content
Source: Consumer & Media '22 / 1 - March 2022 - MGI 12+
One issue of Finansavisen Motor is read by 120,000 people. 4 editions are read by a total of 278,000 different people. This means that with advertising in 4 editions, you get up to 519,000 exposure options (equivalent to "views" digitally), and you have a frequency of 1.9.