An edition | One month (4 issues) | |
Coverage | 138,628 | 554,512 |
OTS * | 141,021 | 564,084 |
Frequency | 1,0 | 2,0 |
* OTS: Opportunity To See = number of exposure opportunities. (Equivalent to the number of possible impressions)
* Number of times the same person has had the opportunity to be exposed to the content
Source: Consumer & Media '22 / 2 - Q2 (22) - MGI
One issue of Finansavisen Motor is read by 139,000 people. 4 editions are read by a total of 554,000 different people. This means that with advertising in 4 editions, you get up to 556,000 exposure options (equivalent to "views" digitally), and you have a frequency of 2,0.