An edition One month (4 issues)
Coverage 138,628 554,512
OTS * 141,021 564,084
Frequency  1,0 2,0
* OTS: Opportunity To See = number of exposure opportunities. (Equivalent to the number of possible impressions)
* Number of times the same person has had the opportunity to be exposed to the content
Source: Consumer & Media '22 / 2 - Q2 (22) - MGI

One issue of Finansavisen Motor is read by 139,000 people. 4 editions are read by a total of 554,000 different people. This means that with advertising in 4 editions, you get up to 556,000 exposure options (equivalent to "views" digitally), and you have a frequency of 2,0.