| An edition | One month (4 issues) | |
| Coverage | 143,000 | 304,000 |
| OTS * | 143,000 | 571,000 |
| Frequency | 1,0 | 1,9 |
* OTS: Opportunity To See = number of exposure opportunities. (Equivalent to the number of possible impressions)
* Number of times the same person has had the opportunity to be exposed to the content
Source: Consumer & Media '23 / 2 - 12+
One issue of Finansavisen Motor is read by 143,000 people. 4 editions are read by a total of 304,000 different people. This means that with advertising in 4 editions, you get up to 571,000 exposure options (equivalent to "views" digitally), and you have a frequency of 1,9.