An edition 6 issues (one week)
Coverage 50,116 143,864
OTS* 50,321 301,926
Frequency 1,0 2,1
* OTS: Opportunity To See = number of exposure opportunities. (Equivalent to the number of possible impressions)
* Number of times the same person has had the opportunity to be exposed to the content
Source: Consumer & Media '22 / 2 - Q2 (22) - MGI

One issue of Finansavisen is read by 50,000 people. Six editions are read by a total of 144,000 different people. This means that with advertising in 6 editions, you get up to 302,000 exposure options (equivalent to "views" digitally), and you have a frequency of 2,1.