1 day 1 week 1 month
Coverage 114,000 370,000 568,000
OTS* 126,000 884,000 3 913,000
Frequency 1,1 2,4 5,8
Survey: Consumer & Media '23/2 - 12+

* OTS: Opportunity To See = number of exposure opportunities. (Equivalent to the number of possible impressions)