1 day 1 week 1 month
Coverage 124,368 360,974 546,494
OTS* 139,792 978,547 4 193,772
Frequency 1,1 2,7 7,7
Survey: Consumer & Media '22/2 - Q2(22) - MGI

* OTS: Opportunity To See = number of exposure opportunities. (Equivalent to the number of possible impressions)