The newspaper is read daily by over 50,000 people and over the course of a week over 144,000 different people have read Finansavisen on paper.
Readers read the newspaper because they want to inform themselves, immerse themselves and stay up-to-date.
Papiravisen has high trust and credibility among readers and relevant advertisements with relevant offers are noticed. Both profile ads for brands and more pointed B2b communication work in the paper newspaper. So do sales ads, job ads and, not least, housing and property ads. Advertisements in print do not annoy the reader, but are a natural part of the content.
Some of the most common formats in the paper newspaper are these: