Finansavisen (digital) - The Norwegian Financial Daily

About the audience

Finansavisen.no is the website where business leaders, finance professionals, and both small and large investors stay updated. The readers are innovators and opinion leaders in leading positions within private business. They have extensive networks and multiple board memberships in other companies. With the highest incomes and the largest consumption, they prioritize quality and exclusivity. This makes them the most influential target group in the country, both in the consumer market and in business purchases and investments. Average age: 45 years (Population average: 46 years) Average personal annual income: NOK 837,000 (Population: NOK 631,000) Average household annual income: NOK 1,213,000 (Population: NOK 999,000) Source: Forbruker & Media 2025/1

Age

25–59years

1365+

Gender split

77%
Men
23%
Women

Interests

BankingBusinessEconomicsEngineeringEntrepreneurshipManagementMarketingPersonal financeReal estateRetail

Residence

Share of the audience · Kantar Gallup F&M 2025.1

  • Greater Oslo38%
  • Western Norway28%
  • Eastern Norway24%
  • Mid- / northern Norway11%

Age

Share of the audience · Kantar Gallup F&M 2025.1

  • 45 - 59 years28%
  • under 30 years26%
  • 30 - 44 years23%
  • 60 years +23%

Level of education

Share of the audience · Kantar Gallup F&M 2025.1

  • University55%
  • High school37%
  • Primary school7%

Personal annual income

Share of the audience · Kantar Gallup F&M 2025.1

  • 1 000 000 - 1 499 000 NOK20%
  • 750 000 - 999 000 NOK17%
  • 1 500 000 + NOK8%

Household annual income

Share of the audience · Kantar Gallup F&M 2025.1

  • 1 000 000 - 1 499 000 NOK30%
  • 1 500 000 + NOK30%
  • 750 000 - 999 000 NOK 13%

The Decision-maker INDEX (100 = average norwegian population)

Index · 100 = average · Kantar Gallup F&M 2025.1

  • Top manager / CEO223
  • Middel manager177
  • Supervisor144

The Opinionleader INDEX (100 = average norwegian population)

Index · 100 = average · Kantar Gallup F&M 2025.1

  • Economy380
  • Cars257
  • Own profession 199
  • Electronics196
  • TV, radio and music equipment174

Income INDEX (100 = average norwegian population)

Index · 100 = average · Kantar Gallup F&M 2025.1

  • Personal annual income 1 500 000 + NOK290
  • Household annual income 1 500 000 + NOK185