Finansavisen (paper) - The Norwegian Financial Daily
About the audience
Norwegian top executives start their day with Finansavisen! The readers are innovators and opinion leaders. They hold leading positions in private business, have large networks, and several board memberships in other companies. They have the highest incomes, the largest consumption, and are focused on quality and exclusivity. This makes them the most influential target group in the country, both in the consumer market and in business purchases and investments. Average age: 44 years (Population average: 46 years) Average personal annual income: NOK 903,000 (Population: NOK 631,000) Average household annual income: NOK 1,225,000 (Population: NOK 999,000) Source: Forbruker & Media 2025/1
Age
25–59years
1365+Gender split
- 77%
- Men
- 23%
- Women
Interests
Residence
Share of the audience · Kantar Gallup F&M 2025.1
- Greater Oslo48%
- Eastern Norway excluding Greater Oslo20%
- Western/Southern Norway19%
- Mid- / Northern Norway12%
Age
Share of the audience · Kantar Gallup F&M 2025.1
- Under 30 years29%
- 45 - 59 years26%
- 30 - 44 years24%
- 60 years +21%
Highest completed schooling
Share of the audience · Kantar Gallup F&M 2025.1
- University62%
- High school33%
- Primary school5%
Personal annual income
Share of the audience · Kantar Gallup F&M 2025.1
- 750 000 - 999 000 NOK21%
- 1 000 000 - 1 499 000 NOK16%
- 1 500 000 + NOK11%
Household annual income
Share of the audience · Kantar Gallup F&M 2025.1
- 1 500 000 + NOK29%
- 1 000 000 - 1 499 000 NOK25%
- 750 000 - 999 000 NOK19%
The Decision-maker INDEX (100 = average norwegian population)
Index · 100 = average · Kantar Gallup F&M 2025.1
- Middel manager208
- Top manager / CEO195
- Supervisor179
The Opinionleader INDEX (100 = average norwegian population)
Index · 100 = average · Kantar Gallup F&M 2025.1
- Economy399
- Cars 338
- Health236
- Clothes and shoes210
- Food and Drinks194
Income INDEX (100 = average norwegian population)
Index · 100 = average · Kantar Gallup F&M 2025.1
- Personal annual income 1 500 000 + NOK 367
- Household annual income 1 500 000 + NOK180