Kapital
Kapital is Norways oldest business magazine. Since 2022, it has been published every Friday, with special editions covering both "business" and "pleasure."
The magazine targets readers in the business world, reaching leaders with high decision-making authority and large networks. Kapital also appeals to so-called "young professionals."
Readers are aged 25-55, have high incomes, and choose premium products when it comes to homes, cottages, and cars.
- Average age: 44 years (Population average: 46 years)
- Average personal annual income: NOK 854,000 (Population: NOK 631,000)
- Average household annual income: NOK 1,131,000 (Population: NOK 999,000)
Source: Forbruker & Media 2025/1
Residence
Source: Kantar Gallup F&M 2025.1
Greater Oslo
45%
Eastern Norway
24%
Western / southern Norway
23%
Mid- / northern Norway
9%
Age
Source: Kantar Gallup F&M 2025.1
under 30 years
30%
30 - 44 years
25%
45 - 59 years
22%
60 - 69 years
15%
60 years +
23%
Level of education
Source: Kantar Gallup F&M 2025.1
Primary school
10%
High school
33%
University
54%
Personal annual income
Source: Kantar Gallup F&M 2025.1
750 000 - 999 000 NOK
17%
1 000 000 - 1 499 000 NOK
16%
1 500 000 + NOK
11%
Household annual income
Source: Kantar Gallup F&M 2025.1
750 000 - 999 000 NOK
14%
1 000 000 - 1 499 000 NOK
25%
1 500 000 + NOK
25%
The Decision-maker INDEX (100 = average norwegian population)
Source: Kantar Gallup F&M 2025.1
Top manager / CEO
284
Middel manager
207
Supervisor
202
The Opinionleader INDEX (100 = average norwegian population)
Source: Kantar Gallup F&M 2025.1
Food and Drinks
176
Health
224
Clothes and shoes
239
Travel / leisure
200
Cars
312
Interior, house and home
218
Economy
320
Electronics
222
Politics and society
175
TV, radio and music equipment
209
Own profession
208
Income INDEX (100 = average norwegian population)
Source: Kantar Gallup F&M 2025.1
Personal annual income 1 500 000 + NOK
360
Household annual income 1 500 000+ NOK
158
Advertise with Finansavisen
Send a free request to us and our team will get back to you as soon as possible.
- Free of charge
- Get price suggestions
- No commitments