Finansavisen

Kapital

Kapital meets an adult target group with a high level of education. They are well under way with their careers, have a high income and like to live in Eastern Norway. There are mostly male readers, but a third are dedicated women with a high personal income.

Gender distribution

Women
26%
Men
74%

Residence

Source: Forbruker & Media '22/2 - September (22) - MGI
Capital (Oslo and surronding area)
39%
Eastern/south/central part of Norway
24%
Western part of Norway
26%
Mid- / north of Norway
10%

Age

Source: Forbruker & Media '22/2 - September (22) - MGI
under 19 years
8%
20 - 29 years
15%
30 - 39 years
15%
40 - 49 years
12%
50 - 59 years
20%
60 - 69 years
15%
70 years +
16%

Level of education

Source: Forbruker & Media '22/2 - September(22) - MGI
Primary school
13%
High school
31%
University
56%

Personal annual income

Source: Forbruker & Media '22/2 - September(22) - MGI
0 - 570 000 NOK
54%
571 000 - 750 000 NOK
21%
751 000 - 1 000 000 NOK
15%
1 001 000 - 1 500 000 NOK
5%
1 501 000 + NOK
5%

Household annual income

Source: Forbruker & Media '22/2 - September (22) - MGI
0 - 570 000 NOK
31%
571 000 - 1 000 000 NOK
44%
1 001 000 - 1 250 000 NOK
28%
1 251 000 - 1 500 000 NOK
38%
1 501 000 + NOK
9%

The Decision-maker INDEX (100 = average norwegian population)

Source: Forbruker & Media '22/2 - September (22) - MGI
Top manager / CEO
201
Middel manager
169
Supervisor
159
Varies
128

The Opinionleader INDEX (100 = average norwegian population)

Source: Forbruker & Media '22/2 - September (22) - MGI
Food and Drinks
152
Health
196
Clothes and shoes
171
Travel / leisure
191
Cars
304
Interior, house and home
215
Economy
300
Electronics
146
Politics and society
239
TV, radio and music equipment
174
Own profession
140

Income INDEX (100 = average norwegian population)

Source: Forbruker & Media '22/2 - September (22) - MGI
Personal annual income 1 500 000 + NOK
414
Household annual income 1 500 000+ NOK
169