Kapital is Norways business magazine.
Readers are centrally located in Norwegian business. They have high decision-making authority, and several board positions in other companies. Large networks give them strong influence, both privately and in business.
Kapitals readers are in the middle of life, aged 25-55. They have a very high income, and choose top shelf when it comes to capital goods such as houses, cottages and cars.
Average age: 46 years
Average personal annual income: NOK 718,000
Level of education
Personal annual income
Household annual income
The Decision-maker INDEX (100 = average norwegian population)
The Opinionleader INDEX (100 = average norwegian population)
Income INDEX (100 = average norwegian population)
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