Finansavisen

Finansavisen MOTOR

MOTOR is Finansavisen's regular Saturday magazine, and is Norway's only weekly car and boat magazine.

MOTOR tests the fastest, most expensive and most luxurious vehicles on land and on water. With thorough tests of bestsellers and innovations, everything from the latest technological developments, vintage cars, car, boat and motorcycle accessories is covered. In addition to watches and other consumer and lifestyle fabrics.

Gender distribution

Women
20%
Men
80%

Residence (target group: all readers)

Source: Forbruker & Media '21/2 - August (21) - MGI
Capital (Oslo and surronding area)
33%
Eastern/south/central part of Norway
32%
Western part of Norway
25%
Mid- / north of Norway
10%

Age (target group: all readers)

Source: Forbruker & Media '21/2 - August (21) - MGI
Under 19 years
14%
20 - 29 years
19%
30 - 39 years
13%
40 - 49 years
12%
50 - 59 years
17%
60 - 69 years
13%
70 years +
12%

Highest completed schooling (target group: all readers)

Source: Forbruker & Media '21/2 - August (21) - MGI
Primary school
5%
High school
29%
University
15%
50%

Personal annual income (target group: all readers)

Source: Forbruker & Media '21/2 - August (21) - MGI
Under 270 000 NOK
18%
271 000 - 400 000 NOK
15%
401 000 - 540 000 NOK
16%
541 000 + NOK
46%

Household annual income (target group: all readers)

Source: Forbruker & Media '21/2 - August (21) - MGI
0 - 450 000 NOK
22%
451 000 - 700 000 NOK
19%
701 000 - 1 000 000 NOK
22%
1 001 000 + NOK
32%

The Decision-maker INDEX 2021 - Question: Do you have a leading position, if so, what type?

Source: Forbruker & Media '21/2 - August (21) - MGI
Top manager / CEO
201
Middel manager
138
Supervisor
107
Varies
192

The Opinionleader INDEX 2021 (100 = average population in Norway)

Source: Forbruker & Media '21/2 - August(21) - MGI
Food and Drinks
164
Health
255
Clothes and shoes
165
Travel / leisure
149
Cars
427
Economy
283
Electronics
236
Politics and society
236
Own profession / profession
123

Income INDEX 2021 (100 = average population in Norway)

Source: Forbruker & Media '21/2 - August(21) - MGI
Personal annual income 571 000 + NOK
149
Household annual income 1001 000 + NOK
137