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Readers are innovators and opinion leaders. They hold senior positions in the private sector. They have large networks, and several board positions in other companies.
They have the highest incomes, the largest consumption and are concerned with quality and exclusivity.
This makes them the target group in the country with the greatest influence both in the consumer market and in the business community's purchases and investments.
Residence
Source: Forbruker & Media '22/2 - September (22) - MGI
Capital (Oslo and surronding area)
34%
Eastern/south/central part of Norway
25%
Western part of Norway
29%
Mid- / north of Norway
11%
Age
Source: Forbruker & Media '22/2 - September (22) - MGI
under 19 years
6%
20 - 19 years
17%
30 - 39 years
19%
40 - 49 years
15%
50 - 59 years
20%
60 - 69 years
13%
70 years +
10%
Level of education
Source: Forbruker & Media '22/2 - September (22) - MGI
Primary school
9%
High school
30%
University
61%
Personal annual income
Source: Forbruker & Media '22/2 - September (22) - MGI
under 570 000 NOK
47%
571 000 - 750 000 NOK
23%
751 000 - 1 000 000 NOK
18%
1 001 000 - 1 500 000 NOK
5%
1 501 000 + NOK
50%
Household annual income
Source: Forbruker & Media '22/2 - September (22) - MGI
0 - 570 000 NOK
41%
571 000 - 1 000 000 NOK
51%
1 001 000 - 1 250 000 NOK
26%
1 251 000 - 1 500 000 NOK
31%
1 501 000 + NOK
14%
The Decision-maker INDEX (100 = average norwegian population)
Source: Forbruker & Media '22/2 - September (22) - MGI
Top manager / CEO
232
Middel manager
177
Supervisor
186
Varies
114
The Opinionleader INDEX (100 = average norwegian population)
Source: Forbruker & Media '22/2 - September (22) - MGI
Food and Drinks
154
Health
194
Clothes and shoes
161
Travel / leisure
204
Cars
324
Interior, house and home
172
Economy
390
Electronics
189
Politics and society
230
TV, radio and music equipment
192
Own profession
166
Income INDEX (100 = average norwegian population)
Source: Forbruker & Media '22/2 - September (22) - MGI
Personal annual income 571 000 + NOK
444
Household annual income 1001 000 + NOK
214
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