Finansavisen (digital) - The Norwegian Financial Daily
Finansavisen.no is the website for business leaders, financiers and small and large investors to start the day with!
Readers are innovators and opinion leaders. They hold senior positions in the private sector. They have large networks, and several board positions in other companies.
They have the highest incomes, the largest consumption and are concerned with quality and exclusivity.
This makes them the target group in the country with the greatest influence both in the consumer market and in the business communitys purchases and investments.
Residence
Greater Oslo
34%
Eastern Norway
25%
Western Norway
29%
Mid- / northern Norway
11%
Age
under 19 years
6%
20 - 19 years
17%
30 - 39 years
23%
40 - 49 years
16%
50 - 59 years
16%
60 - 69 years
13%
70 years +
10%
Level of education
Primary school
8%
High school
35%
University
57%
Personal annual income
750 000 - 999 000 NOK
17%
1 000 000 - 1 499 000 NOK
12%
1 500 000 + NOK
5%
Household annual income
750 000 - 999 000 NOK
15%
1 000 000 - 1 499 000 NOK
26%
1 500 000 + NOK
19%
The Decision-maker INDEX (100 = average norwegian population)
Top manager / CEO
279
Middel manager
138
Supervisor
163
The Opinionleader INDEX (100 = average norwegian population)
Food and Drinks
179
Health
200
Clothes and shoes
167
Travel / leisure
216
Cars
265
Interior, house and home
230
Economy
397
Electronics
247
Politics and society
251
TV, radio and music equipment
193
Own profession
212
Income INDEX (100 = average norwegian population)
Personal annual income 571 000 + NOK
364
Household annual income 1001 000 + NOK
188
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