Finansavisen

Finansavisen (digital) - The Norwegian Financial Daily

Finansavisen.no is the website for business leaders, financiers and small and large investors to start the day with!

Readers are innovators and opinion leaders. They hold senior positions in the private sector. They have large networks, and several board positions in other companies.

They have the highest incomes, the largest consumption and are concerned with quality and exclusivity.

This makes them the target group in the country with the greatest influence both in the consumer market and in the business community's purchases and investments.

Gender distribution

Women
16%
Men
84%

Residence

Source: Forbruker & Media '21/2 - August(21) - MGI
Capital (Oslo and surronding area)
33%
Eastern/south/central part of Norway
27%
Western part of Norway
27%
Mid- / north of Norway
13%

Age

Source: Forbruker & Media '21/2 - August(21) - MGI
under 19 years
2%
20 - 19 years
9%
30 - 39 years
24%
40 - 49 years
20%
50 - 59 years
18%
60 - 69 years
16%
70 years +
11%

Level of education

Source: Forbruker & Media '21/2 - August(21) - MGI
Primary school
3%
High school
29%
University
67%

Personal annual income

Source: Forbruker & Media '21/2 - August(21) - MGI
under 270 000 NOK
10%
271 000 - 400 000 NOK
13%
401 000 - 540 000 NOK
13%
541 000+ NOK
59%

Household annual income

Source: Forbruker & Media '21/2 - August(21) - MGI
0 - 450 000 NOK
14%
451 000 - 700 000 NOK
16%
701 000 - 1 000 000 NOK
22%
1 001 000 + NOK
43%

The Decision-maker INDEX 2021 - Question: Do you have a leading position, if so, what type?

Source: Forbruker & Media '21/2 - August(21) - MGI
Top manager / CEO
298
Middel manager
157
Supervisor
81
Varies
201

The Opinionleader INDEX 2021 (100 = average norwegian population)

Source: Forbruker & Media '21/2 - august(21) - MGI
Food and Drinks
149
Health
177
Clothes and shoes
115
Travel / leisure
151
Cars
246
Interior, house and home
120
Economy
417
Electronics
176
Politics and society
223
TV, radio and music equipment
166
Own profession
125

Income INDEX 2021 (100 = average norwegian population)

Source: Forbruker & Media '21/2 - August(21) - MGI
Personal annual income 571 000 + NOK
188
Household annual income 1001 000 + NOK
180