Finansavisen

Finansavisen (paper) - The Norwegian Financial Daily

The norwegian affluent consumers!

Finansavisen is the newspaper Norwegian top executives start the day with!

The readers are innovators and opinion leaders. They hold senior positions in the private sector in Norway, and have large networks, and several board positions in other companies.

Finansavisens readers have the highest incomes, the largest consumption and are concerned with quality and exclusivity.

This makes them the target group in the country with the greatest influence both in the consumer market and in the business community's purchases and investments.

Gender distribution

Women
25%
Men
75%

Residence (target group: all readers)

Source: Forbruker & Media '21/2 - August(21) - MGI
Capital (Oslo and surronding area)
49%
Eastern/south/central part of Norway
25%
Western part of Norway
20%
Mid- / north of Norway
6%

Age (target group: all readers)

Source: Forbruker & Media '21/2 - August(21) - MGI
Under 19 years
5%
20 - 29 years
17%
30 - 39 years
18%
40 - 49 years
13%
50 - 59 years
20%
60 - 69 years
17%
70 years +
11%

Highest completed schooling (target group: all readers)

Source: Forbruker & Media '21/2 - August(21) - MGI
Primary school
1%
High school
23%
University
75%

Personal annual income (target group: all readers)

Source: Forbruker & Media '21/2 - August(21) - MGI
0 - 270 000 NOK
11%
271 000 - 400 000 NOK
8%
401 000 - 540 000 NOK
14%
541 000 + NOK
64%

Household annual income (target group: all readers)

Source: Forbruker & Media '21/2 - August(21) - MGI
0 - 450 000 NOK
14%
451 000 - 700 000 NOK
17%
701 000 - 1 000 000 NOK
21%
1 001 000 + NOK
45%

The Decision-maker INDEX 2021 - Do you have a leading position, if so, what type?

Source: Forbruker & Media '21/2 - August(21) - MGI
Top manager / CEO
453
Middel manager
186
Supervisor
45
Varies
171

The Opinionleader INDEX 2021 (100 = average population in Norway)

Source: Forbruker & Media '21/2 - August(21) - MGI
Food and Drinks
120
Health
200
Cosmetics
134
Clothes and shoes
122
Travel / leisure
137
Cars
147
Economy
231
Own profession
144

Income INDEX 2021 (100 = average norwegian population)

Source: Forbruker & Media '21/2 - August(21) - MGI
Personal annual income 571 000 + NOK
215
Household annual income 1 001 000 + NOK
204