Finansavisen (paper) - The Norwegian Financial Daily
The norwegian affluent consumers!
Finansavisen is the newspaper Norwegian top executives start the day with!
The readers are innovators and opinion leaders. They hold senior positions in the private sector in Norway, and have large networks, and several board positions in other companies.
Finansavisens readers have the highest incomes, the largest consumption and are concerned with quality and exclusivity.
This makes them the target group in the country with the greatest influence both in the consumer market and in the business communitys purchases and investments.
Residence
Greater Oslo
56%
Eastern Norway excluding Greater Oslo
12%
Western/Southern Norway
21%
Mid- / Northern Norway
9%
Age
Under 19 years
2%
20 - 29 years
18%
30 - 39 years
20%
40 - 49 years
16%
50 - 59 years
21%
60 - 69 years
11%
70 years +
12%
Highest completed schooling
Primary school
4%
High school
28%
University
67%
Personal annual income
750 000 - 999 000 NOK
18%
1 000 000 - 1 499 000 NOK
14%
1 500 000 + NOK
6%
Household annual income
0 - 750 000 NOK
32%
750 000 - 999 000 NOK
19%
1 000 000 - 1 499 000 NOK
25%
1 500 000 + NOK
22%
The Decision-maker INDEX (100 = average norwegian population)
Top manager / CEO
439
Middel manager
207
Supervisor
105
The Opinionleader INDEX (100 = average norwegian population)
Food and Drinks
167
Health
138
Cosmetics
162
Clothes and shoes
175
Travel / leisure
200
Cars
244
Economy
345
Own profession
202
Income INDEX (100 = average norwegian population)
Personal annual income 1 500 000 + NOK
420
Household annual income 1 500 000 + NOK
218
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