Finansavisen (paper) - The Norwegian Financial Daily
The norwegian affluent consumers!
Finansavisen is the newspaper Norwegian top executives start the day with!
The readers are innovators and opinion leaders. They hold senior positions in the private sector in Norway, and have large networks, and several board positions in other companies.
Finansavisens readers have the highest incomes, the largest consumption and are concerned with quality and exclusivity.
This makes them the target group in the country with the greatest influence both in the consumer market and in the business community's purchases and investments.
Residence
Source: Forbruker & Media '22/2 - September (22) - MGI
Capital (Oslo and surronding area)
48%
Eastern/south/central part of Norway
23%
Western part of Norway
21%
Mid- / north of Norway
8%
Age
Source: Forbruker & Media '22/2 - September (22) - MGI
Under 19 years
4%
20 - 29 years
17%
30 - 39 years
17%
40 - 49 years
13%
50 - 59 years
21%
60 - 69 years
15%
70 years +
13%
Highest completed schooling
Source: Forbruker & Media '22/2 - September (22) - MGI
Primary school
5%
High school
32%
University
63%
Personal annual income
Source: Forbruker & Media '22/2 - September (22) - MGI
0 - 570 000 NOK
48%
571 000 - 750 000 NOK
23%
751 000 - 1 000 000 NOK
17%
1 001 000 - 1 500 000 NOK
6%
1 501 000 + NOK
6%
Household annual income
Source: Forbruker & Media '22/2 - September (22) - MGI
0 - 570 000 NOK
36%
571 000 - 1 000 000 NOK
50%
1 001 000 - 1 250 000 NOK
26%
1 251 000 - 1 500 000 NOK
37%
1 501 000 + NOK
7%
The Decision-maker INDEX (100 = average norwegian population)
Source: Forbruker & Media '22/2 - September (22) - MGI
Top manager / CEO
253
Middel manager
186189
Supervisor
152
Varies
106
The Opinionleader INDEX (100 = average norwegian population)
Source: Forbruker & Media '22/2 - September (22) - MGI
Food and Drinks
118
Health
167
Cosmetics
131
Clothes and shoes
165
Travel / leisure
158
Cars
247
Economy
254
Own profession
126
Income INDEX (100 = average norwegian population)
Source: Forbruker & Media '22/2 - September (22) - MGI
Personal annual income 1 500 000 + NOK
551
Household annual income 1 500 000 + NOK
307
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