Finansavisen (digital) - The Norwegian Financial Daily
Finansavisen.no is the website for business leaders, financiers and small and large investors to start the day with!
Readers are innovators and opinion leaders. They hold senior positions in the private sector. They have large networks, and several board positions in other companies.
They have the highest incomes, the largest consumption and are concerned with quality and exclusivity.
This makes them the target group in the country with the greatest influence both in the consumer market and in the business communitys purchases and investments.
Residence
Greater Oslo
35%
Eastern Norway
25%
Western Norway
29%
Mid- / northern Norway
12%
Age
under 19 years
5%
20 - 19 years
19%
30 - 39 years
20%
40 - 49 years
16%
50 - 59 years
15%
60 - 69 years
14%
70 years +
10%
Level of education
Primary school
7%
High school
30%
University
62%
Personal annual income
750 000 - 999 000 NOK
18%
1 000 000 - 1 499 000 NOK
15%
1 500 000 + NOK
6%
Household annual income
750 000 - 999 000 NOK
14%
1 000 000 - 1 499 000 NOK
29%
1 500 000 + NOK
25%
The Decision-maker INDEX (100 = average norwegian population)
Top manager / CEO
255
Middel manager
166
Supervisor
190
The Opinionleader INDEX (100 = average norwegian population)
Food and Drinks
175
Health
156
Clothes and shoes
169
Travel / leisure
211
Cars
267
Interior, house and home
202
Economy
400
Electronics
230
Politics and society
247
TV, radio and music equipment
212
Own profession
200
Income INDEX (100 = average norwegian population)
Personal annual income 1 500 000 + NOK
403
Household annual income 1 500 000 + NOK
199
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