Finansavisen (paper) - The Norwegian Financial Daily
Norwegian top executives start their day with Finansavisen!
The readers are innovators and opinion leaders. They hold leading positions in private business, have large networks, and several board memberships in other companies.
They have the highest incomes, the largest consumption, and are focused on quality and exclusivity.
This makes them the most influential target group in the country, both in the consumer market and in business purchases and investments.
- Average age: 44 years (Population average: 46 years)
- Average personal annual income: NOK 903,000 (Population: NOK 631,000)
- Average household annual income: NOK 1,225,000 (Population: NOK 999,000)
Source: Forbruker & Media 2025/1
Residence
Källa: Kantar Gallup F&M 2025.1
Greater Oslo
48%
Eastern Norway excluding Greater Oslo
20%
Western/Southern Norway
19%
Mid- / Northern Norway
12%
Age
Källa: Kantar Gallup F&M 2025.1
Under 30 years
29%
30 - 44 years
24%
45 - 59 years
26%
60 years +
21%
Highest completed schooling
Källa: Kantar Gallup F&M 2025.1
Primary school
5%
High school
33%
University
62%
Personal annual income
Källa: Kantar Gallup F&M 2025.1
750 000 - 999 000 NOK
21%
1 000 000 - 1 499 000 NOK
16%
1 500 000 + NOK
11%
Household annual income
Källa: Kantar Gallup F&M 2025.1
750 000 - 999 000 NOK
19%
1 000 000 - 1 499 000 NOK
25%
1 500 000 + NOK
29%
The Decision-maker INDEX (100 = average norwegian population)
Källa: Kantar Gallup F&M 2025.1
Top manager / CEO
195
Middel manager
208
Supervisor
179
The Opinionleader INDEX (100 = average norwegian population)
Källa: Kantar Gallup F&M 2025.1
Food and Drinks
194
Health
236
Clothes and shoes
210
Travel / leisure
191
Cars
338
Economy
399
Own profession
175
Income INDEX (100 = average norwegian population)
Källa: Kantar Gallup F&M 2025.1
Personal annual income 1 500 000 + NOK
367
Household annual income 1 500 000 + NOK
180
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