Kapital
Kapital is Norways oldest business magazine. Since 2022, it has been published every Friday, with special editions covering both "business" and "pleasure."
The magazine targets readers in the business world, reaching leaders with high decision-making authority and large networks. Kapital also appeals to so-called "young professionals."
Readers are aged 25-55, have high incomes, and choose premium products when it comes to homes, cottages, and cars.
- Average age: 44 years (Population average: 46 years)
- Average personal annual income: NOK 854,000 (Population: NOK 631,000)
- Average household annual income: NOK 1,131,000 (Population: NOK 999,000)
Source: Forbruker & Media 2025/1
Residence
Kilde: Kantar TNS
Greater Oslo
45%
Eastern Norway
24%
Western / southern Norway
23%
Mid- / northern Norway
9%
Age
Kilde: Kantar TNS
under 30 years
30%
30 - 44 years
25%
45 - 59 years
22%
60 - 69 years
15%
60 years +
23%
Level of education
Kilde: Kilde: Forbruker & Media 2024/1 - 12+
Primary school
8%
High school
27%
University
65%
Personal annual income
Kilde: Egen undersökning
750 000 - 999 000 NOK
16%
1 000 000 - 1 499 000 NOK
12%
1 500 000 + NOK
7%
Household annual income
Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
15%
1 000 000 - 1 499 000 NOK
26%
1 500 000 + NOK
22%
The Decision-maker INDEX (100 = average norwegian population)
Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
Top manager / CEO
275
Middel manager
171
Supervisor
153
The Opinionleader INDEX (100 = average norwegian population)
Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
Food and Drinks
171
Health
163
Clothes and shoes
178
Travel / leisure
169
Cars
256
Interior, house and home
223
Economy
313
Electronics
149
Politics and society
182
TV, radio and music equipment
196
Own profession
182
Income INDEX (100 = average norwegian population)
Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
Personal annual income 1 500 000 + NOK
453
Household annual income 1 500 000+ NOK
175
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