Finansavisen (digital) - The Norwegian Financial Daily
Finansavisen.no is the website where business leaders, finance professionals, and both small and large investors stay updated. The readers are innovators and opinion leaders in leading positions within private business. They have extensive networks and multiple board memberships in other companies.
With the highest incomes and the largest consumption, they prioritize quality and exclusivity. This makes them the most influential target group in the country, both in the consumer market and in business purchases and investments.
- Average age: 45 years (Population average: 46 years)
- Average personal annual income: NOK 837,000 (Population: NOK 631,000)
- Average household annual income: NOK 1,213,000 (Population: NOK 999,000)
Source: Forbruker & Media 2025/1
Residence
Lähde: Kantar Gallup F&M 2025.1
Greater Oslo
38%
Eastern Norway
24%
Western Norway
28%
Mid- / northern Norway
11%
Age
Lähde: Kantar Gallup F&M 2025.1
under 30 years
26%
30 - 44 years
23%
45 - 59 years
28%
60 years +
23%
Level of education
Lähde: Kantar Gallup F&M 2025.1
Primary school
7%
High school
37%
University
55%
Personal annual income
Lähde: Kantar Gallup F&M 2025.1
750 000 - 999 000 NOK
17%
1 000 000 - 1 499 000 NOK
20%
1 500 000 + NOK
8%
Household annual income
Lähde: Kantar Gallup F&M 2025.1
750 000 - 999 000 NOK
13%
1 000 000 - 1 499 000 NOK
30%
1 500 000 + NOK
30%
The Decision-maker INDEX (100 = average norwegian population)
Lähde: Kantar Gallup F&M 2025.1
Top manager / CEO
223
Middel manager
177
Supervisor
144
The Opinionleader INDEX (100 = average norwegian population)
Lähde: Kantar Gallup F&M 2025.1
Food and Drinks
134
Health
153
Clothes and shoes
131
Travel / leisure
146
Cars
257
Interior, house and home
160
Economy
380
Electronics
196
Politics and society
149
TV, radio and music equipment
174
Own profession
199
Income INDEX (100 = average norwegian population)
Lähde: Kantar Gallup F&M 2025.1
Personal annual income 1 500 000 + NOK
290
Household annual income 1 500 000 + NOK
185
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