Finansavisen MOTOR
MOTOR is Finansavisens regular Saturday magazine and Norways only weekly publication dedicated to cars and boats.
MOTOR conducts in-depth tests of the fastest, most expensive, and most luxurious vehicles, both on land and on water. The magazine covers a wide range of topics, from innovations and bestsellers to the latest technological developments, classic cars, and accessories for cars, boats, and motorcycles. Additionally, MOTOR includes articles on watches and other relevant consumer and lifestyle topics.
- Average age: 44 years (Population average: 46 years)
- Average personal annual income: NOK 768,000 (Population: NOK 631,000)
- Average household income: NOK 1,083,000 (Population: NOK 999,000)
Source: Forbruker & Media 2025/1
Residence
Kilde: Kantar TNS
Greater Oslo
33%
Eastern Norway
25%
Western / southern Norway
29%
Mid- / northern Norway
12%
Age
Kilde: Kantar TNS
Under 30 years
33%
30 - 44 years
18%
45 - 59 years
23%
60 years +
26%
Highest completed schooling
Kilde: Kilde: Forbruker & Media 2024/1 - 12+
Primary school
13%
High school
34%
University
53%
Personal annual income
Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
14%
1 000 000 - 1 500 000 NOK
9%
1 501 000 + NOK
6%
Household annual income
Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
16%
1 000 000 - 1 499 000 NOK
24%
1 500 000 + NOK
18%
The Decision-maker INDEX (100 = average norwegian population)
Kilde: Egen undersökning
Top manager / CEO
270
Middel manager
125
Supervisor
168
The Opinionleader INDEX (100 = average norwegian population)
Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
Food and Drinks
146
Health
122
Clothes and shoes
175
Travel / leisure
165
Cars
370
Economy
235
Electronics
146
Politics and society
149
Own profession / profession
179
Income INDEX (100 = average norwegian population)
Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
Personal annual income 571 000 + NOK
376
Household annual income 1001 000 + NOK
148
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