Finansavisen

Finansavisen PREMIUM

Finansavisen Premium is the weekend magazine for shopaholics. Fashion, watch, design, culture, lifestyle and gourmet. Premium provides a unique reading experience when the weekend comes, always written with a cheeky and fun pen. We offer the really good stories that both inspire and give readers something they did not know before; Knowledge and fun facts.

PREMIUM offers a unique advertising environment that hits both Finansavisen's female and male readers. Readers who are the most powerful opinion leaders in Norway!

Readers are concerned about quality, and have a high preference for brands. When they also have a very good income, and thus financial freedom to indulge in the best, they constitute a very attractive target group for the advertisers.

Gender distribution

Women
25%
Men
75%

Age

Source: Egen undersökning
under 19 years
8%
20 - 29 years
19%
30 - 39 years
24%
40 - 49 years
10%
50 - 59 years
18%
60 years +
22%

Residence

Source: Egen undersökning
Capital (Oslo and surronding area)
52%
Eastern/south/central part of Norway
19%
Western part of Norway
18%
Mid- / north of Norway
14%

Level of education

Source: Egen undersökning
Primary school
7%
High school
36%
University
56%

Personal annual income

Source: Egen undersökning
0 - 290 000 NOK
21%
291 000 - 420 000 NOK
12%
421 000 - 570 000 NOK
12%
571 000 + NOK
46%

Household annual income

Source: Egen undersökning
0 - 450 000 NOK
23
451 000 - 700 000 NOK
11
701 000 - 1000 000 NOK
23
1001 000 + NOK
34

Income INDEX 2021 (100 = average population in Norway)

Source: Egen undersökning
Household annual income: More than 1001 000 NOK
151
Personal annual income: More than 570 000+ NOK
172