An edition 6 issues (one week) 12 editions
Coverage 46,000 132,000 174,000
OTS * 46,000 277,000 554,000
Frequency * 1.0 2.1 3.18

* OTS: Opportunity To See = number of exposure opportunities.
(Equivalent to the number of possible impressions)
* Number of times the same person has had the opportunity to be exposed to the content Source: Consumer & Media '21 / 2 - AUGUST (20) - MGI

One issue of Finansavisen is read by 46,000 people. Twelve editions are read by a total of 174,000 different people. This means that with advertising in 12 editions, you get up to 554,000 exposure options (equivalent to "views" digitally), and you have a frequency of 3.18.