| An edition | 6 issues (one week) | 12 editions | |
| Coverage | 46,000 | 132,000 | 174,000 |
| OTS * | 46,000 | 277,000 | 554,000 |
| Frequency * | 1.0 | 2.1 | 3.18 |
* OTS: Opportunity To See = number of exposure opportunities.
(Equivalent to the number of possible impressions)
* Number of times the same person has had the opportunity to be exposed to the content Source: Consumer & Media '21 / 2 - AUGUST (20) - MGI
One issue of Finansavisen is read by 46,000 people. Twelve editions are read by a total of 174,000 different people. This means that with advertising in 12 editions, you get up to 554,000 exposure options (equivalent to "views" digitally), and you have a frequency of 3.18.